Celebrating 30 Years Of Bluey’s Get Uted At Bluey's EST. In 1994 Australia's First Ute Gear Store
Get to know us
At Bluey’s Ute World, we are proud to be Australia's first Ute gear store opened in 1994. we celebrate more than just utes—we honour a uniquely Australian way of life. Inspired by the unforgettable yarns curated by John “Bluey” Bryant, our business goes beyond gear—we bring heritage, heart, and humour to every tradie, adventurer and ute enthusiast who walks through our doors.
Our Story
Bluey’s roots stem from the same spark that lit Bryant’s love affair with the Australian ute—back in the 1930s, a Victorian farmer famously asked for “a vehicle to go to church in on Sunday and carry pigs to market on Monday,” birthing the iconic ute. Like those early innovators, we believe in ingenuity, resilience, and practicality. As Bryant tells it, the ute is “the very symbol of our resourceful ingenuity” and stands proudly alongside Aussie icons like the humble sausage roll
Our vision
We channel the spirit behind every ute yarn—whether it's a trusty workmate that “saves the day, wins the girl, and excites the dog” or a tradie’s mobile toolbox on wheels. Our mission is to equip your ute with gear that works as hard and tells its own story. From bullbars and canopies to dual-battery setups and cargo drawers, our products reflect toughness, creativity and that unmistakable dry Aussie humour that Bryant’s anthology is known for.
Our Community
Just like the stories sourced from everyday Australians—city slickers, old codgers, farmers, and young guns—Bluey’s Ute World is for everyone who gets it. We aren’t just a business; we’re part of a broader ute culture where shared laughter, repair legends, and “just one more trip” drive the whole thing forward. Whether you’re outfitting your tradie machine or kitting out your weekend rig, you become part of our story—and we’re keen to help tell it.
Trusted name in the industry, providing top-quality ute and Van gears.
Contact Us
Info@blueysute.au
© 2024. All rights reserved.
(03) 9125 9025
7 / 17 Concept Drive Delacombe Vic 3356
Follow Us On